When you think about searching for some information, product, or service, you probably use search engines like Google, Yahoo, Bing, right? And like you, billions of people do the same.
Now imagine your business appearing in the top positions of Google; this would be fantastic, wouldn’t it?
For that to happen, there are two options, appear in a paid form, through ads on Google, for example, and organically, through SEO techniques.
SEO (Search Engine Optimization) is the set of techniques used to optimize blog or web pages’ posts and thus improve its positioning in the search engines.
Thus, your site becomes better known, gains authority, receives more visits and increases conversion chances.